Paid Advertising

Take your paid advertising strategy to the next level

Paid advertising should be used to drive traffic, drive lead acquisition and drive sales. With so many channels making noise, it’s hard to know where to put your investment so it works best for you. By setting KPIs and metrics around outcomes and not engagement, we use paid advertising to drive the conversion that really impacts your business..

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Google Ads, Facebook Ads, LinkedIn Ads


Generate Revenue, Attract New Customers, Drive Traffic

Paid Ad Spend

$389 Billion
The global digital ad spend is expected to reach $389.29 billion in 2021.

Digital Vs Traditional

Digital marketing expenditure will make up 46% of the total global marketing spend in 2021.
Our Process

Our bulletproof process to drive outcomes through Paid Advertising

Most paid ads get tuned out. But a prospect’s problems and pains aren’t so easy for them to ignore.That’s why the right ad – with mind-reading messaging that appears at the most critical time – gets ravenously clicked. Mensa Marketing develops PPC strategies that meet your customers wherever they are in their journey, serving them ads they want to see.

step 1

Paid Advertising Plan

Taking an active, hands-on approach, we’ll work closely with you to develop a strategic plan targeted at achieving the return on investment required for your advertising spend.

Step 2

Publishing & Execution

Once we are clear on our approach, we design, develop & launch your campaigns across the most effective paid advertising channels in accordance with the strategy plan initially created.

Step 3

Measure, Refine & Scale

The last step to an effective paid advertising strategy is measuring the results of all of your efforts. Proper tracking is going to be vital to creating a strategy with longevity. Keeping detailed metrics allows us to tweak , optimize and scale your results over time.


We have extensive experience in Paid Advertising

We specialise in bringing together your paid advertising platforms into a unified strategy, that ties in to your business objectives.

Google Ads (Search / Display / Shopping)

Social Media Ads


Ad Account Audits

Advertising Strategy

LinkedIn Ads

Australian Paid Advertising Statistics

  • The volume of Google searches grows by roughly 10% every year.
  • Users who click on paid ads are 50% more likely to buy a product on the website than organic visitors.
  • Of the 2 billion Millennials globally, 87 million of them are on LinkedIn
  • 3.5 billion Google searches are made every day.
  • The average Google search session lasts just under a minute.
  • 40% of monthly active users use LinkedIn daily.
  • Facebook Retargeting can increase your brand’s pay-per-click ROI by roughly 2.5 times.
  • 80.8% of Facebook users access Facebook on Android devices.
  • 14.2% of Facebook users access Facebook on IOS devices.
  • Instagram users spend almost as much time on the platform as Facebook users. They browse for an average of 53 minutes per day versus Facebook’s 58 minutes per day.
  • For users searching for something to buy online, paid ads share 65% of all engagements and clicks.
  • Investing in paid search ads can improve brand awareness by more than 80%.
  • On average, an ad placed in the first spot in SERPs gets 7.94% of click-through rate, a significant increase from the average 2%.

Paid Advertising - The Platform Efffect


  • The average cost per click for any Facebook ad is $1.72.
  • The average price for Facebook Ads decreased 6% in 2019.
  • Facebook reports that 1.95 billion people can be reached through ads.
  • 44% of Facebook’s ad audience is female.
  • 56% of Facebook’s ad audience is male.
  • 58% of marketers plan on increasing their use of Facebook ads over the next 12 months.
  • Overall Facebook Ad impressions increased 37% in 2019.


  • Compared to Facebook, ad spending on Instagram is 23% higher.
  • The average Cost per click (CPC) is $2.40 per country.
  • Instagram users spend almost as much time on the platform as Facebook users. They browse for an average of 53 minutes per day versus Facebook’s 58 minutes per day.
  • 3,100,000 Australian users are aged between 25-34.
  • 18 – 34 year olds are the most active age group.
  • The majority of Australian Instagram users are female – 57.1%.


  • Posts on LinkedIn that contain images have a 98% better comment rate, and posts with links have a 200% higher engagement rate.
  • LinkedIn has proven to be an effective platform for lead generation and customer acquisition. In fact, it’s 277% more effective than Facebook in generating leads.
  • LinkedIn is the #1 channel B2B marketers use to distribute content at 94%.
  • 59% of B2B marketers say LinkedIn generates leads for their business.
  • 38% of B2B marketers say LinkedIn is generating revenue for their business.
  • 90% of B2B marketers reduced cost per lead with LinkedIn lead generation forms.

Need help with a custom marketing campaign?

We like to partner with our clients to create unique marketing solutions.  We believe that creativity is the key to unlocking great ideas for your business, and by following our tried and tested approach, our solutions deliver results.

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