Social Media Marketing

Take your social media marketing strategy to the next level

Social media is a part of your customers’ daily routine. They plug in every day to relax, connect, and get inspired. It’s only natural to want your brand to be a part of that. We can run social media ads to expand your reach, while nurturing new and existing customers. Combine that with our tracking know-how and data-driven creativity, and you might have just found the missing link in your digital marketing strategy.

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Platforms

Facebook, Instagram, LinkedIn, Pinterest and YouTube.

Benefits

Brand Recognition, Community Growth & Engagement, Build Customer Loyalty.

Social Media Users

79.9%
Australian population have active social media accounts.

Weekly Media Usage

2hrs 29mins
Average Weekly times internet users between 16-64 spent on Social Media.
Our Process

Our bulletproof process to win on Social Media

The content you post on social media has the power to turn your brand into a household name and turn your followers into fans. This kind of impact only comes from having a solid social media content strategy. It’s not enough to show up on every platform and sporadically update your audience when you have the time. The way to stand out on social media is to identify specific goals, create valuable posts that align with those goals, and distribute content on the right platforms. Then you can measure your results, and fine-tune your strategy over time.

step 1

Social Media Content Strategy Plan

This process involves digging deep into your brand values as well as researching your audience to help plan the type of content to create.

Step 2

Publishing & Execution

Once we are clear on our strategy, we design & publish all the content across your socials channels in accordance with the strategy plan initially created.

Step 3

Measure, Refine & Scale

The last step to an effective social media content strategy is measuring the results of all of your efforts. Proper tracking is going to be vital to creating a strategy with longevity. Keeping detailed metrics allows us to tweak and optimize your plan over time.

Inclusions

We have extensive experience in Social Media Marketing

We specialise in bringing together your social media presences into a unified strategy, that ties in to your business objectives.

Content Strategy

Social Media Management

Brand Awareness Campaigns

Social Setup & Audits

Affiliate Marketing

Content Creation

Australian Social Media Statistics

  • 33% of Australians state they use Social Media when looking for information about a brand.
  • 98% of Australian users access social media via a mobile device.
  • In January 2021, Australia had 20.5 million social media users with social media penetration in Australia is currently at 80%.
  • 69% of social marketers say increasing brand awareness is their number one goal for social media.
  • 96% of people talking about brands on social media aren’t following those brands.
  • 91% of users want brands to be authentic with their social media content.
  • 89% of consumers say they will buy from a brand they follow on social media and 84% will choose that brand over a competitor.
  • 75% of consumers say they’ll increase their spending with brands they follow on social.
  • The majority of both social marketers (74%) and consumers (68%) said they planned to use Facebook more in the coming year; additionally, 53% of social marketers and 34% of consumers plan on using Twitter more.
  • Facebook reigns supreme with Millennials and older, but members of Generation Z prefer YouTube (87%) and Instagram (85%).

Social Media - The Brand Effect

Why do consumers follow brands?

  • 57% of consumers will follow a brand on social media to learn about new products and services.
  • 47% of consumers follow brands to stay up to date on company news
  • 40% of consumers want to learn about promotions and discounts.
  • As for which types of content consumers want to engage with, 68% say they prefer to interact with images while 50% like to engage with video content.
  • 44% of consumers also say customer service distinguishes a brand from its peers.
  • 40% of consumers expect brands to respond within the first hour of reaching out on social media, while 79% expect a response in the first 24 hours.
  • Average brand response rates by industry reveal that legal and real estate businesses have the highest average response rate (29%) while sports have the lowest (7%).

Why do consumers unfollow brands?

  • Consumers are very uninterested in seeing brand posts during a natural disaster (14%).
  • 51% of consumers will unfollow a brand if the content shared is irrelevant. 43% will unfollow if they see too many ads and 35% if they see too many promotional posts.
  • 19% of people will unfollow a brand based on poor hashtag usage.

Need help with a custom marketing campaign?

We like to partner with our clients to create unique marketing solutions.  We believe that creativity is the key to unlocking great ideas for your business, and by following our tried and tested approach, our solutions deliver results.

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