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6 Major Factors To Improve Your SEO

Finding and utilising the best SEO practises for your website is complicated, especially for businesses going online for the first time. If you’re struggling with SEO and you don’t know where to begin, take a look at six major factors that influence SEO rankings.

January 3, 2023

5 Digital Marketing Trends For The Christmas Season

The season of giving is here! For businesses, this is the time to match increased consumer spending with effective holiday marketing campaigns. Let us dive into the top 5 digital marketing trends you can utilise this Christmas season.

December 23, 2022

5 Ways To Boost Online Sales Over Christmas Season

Shoppers and businesses alike love the holiday season. As bells jingle and stores put on red and green decorations, it’s time to embrace the festivities and increase your revenue. Here are the top 5 strategies to boost your online sales over the Christmas season.

December 23, 2022

Should You Stop Marketing Over Christmas Holidays?

When it comes to devoting your marketing budget, each month is not created equal. During the Christmas season, consumer interest in certain products and services spikes. However, many businesses face the question of whether they should stop marketing or increase their budget.

December 23, 2022

How SEO Can Help Your Bathroom Renovation Business Grow

If you run a bathroom renovation business, you might not know just how big a positive impact SEO can have. Many contractors and renovators are used to traditional advertising strategies, but in today’s highly competitive business environment, optimising your internet presence can be the difference between doing ok and pushing your company to the next level.

December 23, 2022

Why Is Local SEO Important for Melbourne Businesses?

If you’re a Melbourne business, you need to be familiar with Melbourne SEO and what the people in your area are looking for. Read on here to find out how to generate more traffic and leads through your site.

November 15, 2022

How Can SEO Help Your Law Firm Grow?

A solid SEO strategy isn’t just a good idea– in today’s increasingly competitive Internet space, your firm is competing with many others for the same amount of attention from potential clients. Read on here to find out more.

November 10, 2022

Does My Business Need Google Ads?

Google Ads are a great way to increase your brand awareness and increase website traffic. But are they worth it for small businesses that might not have as big of a digital marketing budget, or should you instead invest in search engine optimisation (SEO)?

November 10, 2022

What Are The Benefits of Google Shopping?

Billions of searches are made every day on Google. Many of them are consumers seeking to buy a product, and Google Shopping is there to help them conveniently fill their virtual shopping needs. If you want your business to succeed, consider investing in Google Shopping Ads to boost your website traffic.

November 10, 2022

Why Is Digital Marketing Important In A Recession?

When a recession hits (and due to the nature of economics, they are inevitable), it is common practice to reduce budgets. Like a sinking ship, businesses need to throw overboard the expenditures they perceive as the lowest value. It may seem counterintuitive to invest in digital marketing during a recession, but it’s actually one of the most critical times to do so.

November 10, 2022

Why Is SEO Important For E-Commerce Brands?

Every ecommerce brand should prioritise their search engine optimisation (SEO). Without it, your website won’t be found on search engines and you won’t be able to sell your products or services. From increasing organic traffic to marketing more effectively, these are the reasons for investing in SEO for ecommerce.

November 10, 2022

How To Quickly Grow My Construction Business

Running a construction company is hard work. Whether you’re a fresh startup founder or an experienced business manager, there is always the question of how to grow your business. In this day and age, every business needs a digital presence in order to thrive. Search engine optimisation (SEO) is a vital part of growing your construction business, but oftentimes it is seen as more time-consuming. Here are ways you can grow your business more quickly and get more clients in the construction industry.

August 5, 2022

Why Is Digital Marketing Important For Your Business In Brisbane?

Today, digital marketing is ubiquitous because of the shift in consumer trends. Buyers make purchases and take in information digitally, which means that Brisbane businesses need to invest in digital marketing in order to stay competitive. Keep reading to see the reasons why digital marketing Brisbane is critical to your success.

August 1, 2022

Why Do Software Companies Require SEO?

Marketing is no longer about how many advertisements you can buy on how big a billboard. Search engine optimisation (SEO) is so critical to the success of software companies. Rather than standing the test of time, websites these days have to withstand the test of Google’s search engine ranking algorithm.

July 12, 2022

Why Is SEO Important For Luxury Brands?

With the consumer shift to a dependency on browsing for goods and services on the Internet, search engine optimisation (SEO) has become a necessary part of any company’s digital marketing strategy. The newer generations of shoppers tend to prefer luxury brand e-commerce over visiting brick and mortar. Since the digital landscape has altered the way people choose to shop and consume, high-end luxury brands need SEO to maintain their competitive edge and relevance. A luxury brand’s digital marketing strategy can maintain and cultivate a sense of exclusivity, even online.

July 8, 2022

Do Startups Need A Website?

An online brand presence is practically mandatory for every startup. While the quality of the website can affect revenue and conversion rates, the existence of a website in the first place makes or breaks startups.

July 5, 2022

How Do I Increase My Website's SEO Traffic?

The SEO (search engine optimisation) landscape is ever-evolving, with different best practices trending depending on the year and the latest search engines web crawler algorithm. Understanding certain tried and true ways to improve your website SEO traffic can help you future-proof your site’s search engine optimisation.

June 28, 2022

What companies need SEO the most?

Search engine optimisation (SEO) is a critical part of any company’s digital marketing strategy. SEO helps companies achieve better search engine result rankings, conversion rates, as well as traffic. It is a crucial way for a company to maintain relevance and competitiveness in their industry in the long term and build a trustworthy brand.

April 27, 2022

Why do construction companies need SEO?

An effective search engine optimisation (SEO) strategy is critical for a construction company’s success. Around 75% of internet users don’t scroll past the first page of results. Failing to optimise for search engines can be highly damaging for your company. On the other hand, successfully breaking into the top five ranks of a high-converting keyword can make your company’s revenue soar.

April 6, 2022

Mensa Marketing - 3 tips to quickly generate leads

Lead generation is a critical part of any company’s marketing strategy. Its purpose is to attract prospects to your business, with the end goal being conversion or revenue. ‍Here are 3 ways to quickly generate leads. 

April 1, 2022

What is intelligent digital marketing? 

There is a vast array of digital marketing agencies and services nowadays. Many businesses and business owners have pivoted towards digital marketing to facilitate the growing consumer trend to search and purchase online. Generally speaking, business owners should not have the time to focus on their digital marketing which means finding the right digital marketing agency, consultant or partner is an integral and critical component for success online. ‍

March 30, 2022

Digital Marketing Trends for 2022

From our analysis of a wide set of data across multiple clients and industries,here are the digital marketing trends for 2022 that may affect the optimal way you should approach marketing. 

March 22, 2022

What Can I Do To Help Increase Christmas Sales?

With the silly season quickly approaching more and more businesses are beginning to look at ways to capitalise on the buying frenzy that is Christmas. Undoubtedly businesses across the board see an increase in sales over this period (if your business doesn’t then please keep reading). Those involved in digital marketing truly love this period as we can flex our creative muscles and run some really unique campaigns. 

November 24, 2021