Beauty Salon (Emma V)
October 2021

We threaded a new aesthetic for Emma V's beauty salon, resulting in a 20% increase in online bookings during the COVID lockdown

Lead Generation

20%
Increase in online bookings

Local SEO Keywords

80%
Increase in local SEO keyword positions

Industry

Beauty

Services

Custom Integrations, Advertising Campaigns, SEO

The focus

Emma V works within a beauty salon primarily located in Adelaide. Previously, Emma had engaged other agencies to do their digital marketing across a number of paid channels. Previously other agencies had been unable to track a third-party iframe so there was never any clarity around which channel the leads were coming from. However, we knew that with Mensa Marketing's technical expertise, the iframe tracking issue could be remedied - allowing the owners of the salon to finally understand if the paid advertising efforts were generating results.

The solution

Mensa Marketing's tech wizards were able to build and embed some custom code, allowing to track activity within the iframe from the parent site - something other agencies said was impossible! Once we had our tracking setup, we created highly tailored ad copy and designs that were in line with the business's brand guidelines and tone, yet able to engage and convert their ideal customer. With the social paid advertising strategy generating success, we were able to do a few key tweaks to the onsite SEO, resulting in significant movement across a number of critical keywords.

The results

We go beyond short term campaigns to work out where your real growth is, providing you with a sincere & supportive relationship, and do the hard yards to piece together an integrated approach that gets you ever-growing results.

Increase in online bookings

20%

20% increase in online bookings

Local SEO keywords

80%

80% increase in local SEO keyword positioning for high volume local searches

SEO score

A

Went from a "D" SEO score to an "A". Noteworthy was a 36% increase in overall onsite performance and a 50% reduction in loading time

Overall bookings

9%

9% increase in overall bookings despite a lockdown affecting two states where franchise locations were

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Case Studies

The results speak for themselves

Beauty Salon (Emma V)

We threaded a new aesthetic for Emma V's beauty salon, resulting in a 20% increase in online bookings during the COVID lockdown

Custom Integrations, Advertising Campaigns, SEO

20%
Increase in online bookings
80%
Increase in local SEO keyword positions
Elite Mobile Car Detailing

We detailed a new exterior for Elite Mobile Car Detailing's digital marketing resulting in a 90% increase in conversions

Website Development, SEO, Social Media Management

90%
Increase in leads
1800%
Increase in Facebook page reach

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We go beyond short term campaigns to work out where your real growth is, provide you with a sincere & supportive relationship, and do the hard yards to piece together an integrated approach that gets you ever-growing results.

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