Heph Building Materials
October 2021

We set the foundations and laid a detailed strategy generating Heph 75 qualified flooring leads over 31 days

Lead Generation

75
Leads in 31 Days

LP Conversion Rate

9.12%
Landing page conversion rate

Industry

Building Materials

Services

Advertising Campaigns, Custom Landing Page, SEO, Social Media Management

The focus

Heph manufactures and installs high-quality flooring in residential and commercial dwellings throughout South East Queensland. Marc C's business was already in a solid position due to referrals, however, to expand and grow - the business needed to pivot towards a digital lead generation strategy. Rather than performing an expensive make-over on the existing functional site, we identified a highly converting landing page and targeted paid Facebook/Instagram advertising strategy as our core focus for instant lead generation. There had been no SEO work done on the existing website, so we identified an effective low-cost SEO strategy to allow the website to begin ranking for a select few keywords.

The solution

Mensa Marketing created a multi-faceted marketing strategy to increase both traffic and leads through organic channels, as well as through the previously unexplored paid channels. This involved creating new marketing assets that resonated with the feel and aesthetic of the brand and product, as well as developing copy and ads that highlighted the USP that Marc C’s product had to offer. We launched these new assets through paid Facebook advertising and had instant success from day 1. We also implemented a low-cost SEO strategy for long-term success, allowing Marc C’s business to begin slowly ranking for flooring providers in SEQ.

The results

We go beyond short term campaigns to work out where your real growth is, providing you with a sincere & supportive relationship, and do the hard yards to piece together an integrated approach that gets you ever-growing results.

Landing page Leads

75

75 landing page leads in 31 days

LP conversion rate

9.12%

9.12% landing page conversion rate from paid channels

Keywords ranking in top 50

22

From 0 keywords ranking in the top 100 to 22 in the top 50 in less than 3 months

Facebook page reach

333%

333% increase in Facebook Page Reach

put us to the test
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Need Help With A Project?

We go beyond short term campaigns to work out where your real growth is, provide you with a sincere & supportive relationship, and do the hard yards to piece together an integrated approach that gets you ever-growing results.

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