Missy Massy Fashion
November 2021

We sparked Missy Massy's Ecommerce revenue growth by 256% through Facebook and Instagram Ads in 66 days

Revenue

256%
Revenue increase in 66 days

Total Orders

229%
Increase in total orders

Industry

Fashion

Services

Advertising Campaigns

The focus

Missy Massy is an online ecommerce store that sells women's underwear. They came to us having never run Facebook Ads before and with a desire to improve their business’s revenue. Whilst the underwear market is extremely competitive, we knew that with the product’s unique selling points, the right platform, and targeting, we could allow this brand and product to excel. We chose to pursue a highly personalised paid Facebook/Instagram advertising strategy, with a split focus on brand awareness and immediate sales on Missy Massy's ecommerce store.

The solution

Mensa Marketing developed and implemented a paid social strategy to lift the number of online sales for Missy Massy. This involved getting to know the brand and the product, creating the best fit customer avatar, and from this, developing copy and ads that were most likely to engage and resonate with that avatar. After multiple iterations, and split testing creative types; we stretched Missy Massy's advertising budget to be focused on a select few audiences - instantly generating impressive amounts of online sales within each one of the targeted audiences.

The results

We go beyond short term campaigns to work out where your real growth is, providing you with a sincere & supportive relationship, and do the hard yards to piece together an integrated approach that gets you ever-growing results.

Increase in revenue

256%

256% increase in revenue

Total orders

229%

229% increase in total orders

Social sales

313%

313% increase from sales attributed to social traffic

Average order value

8%

8% increase in average order value

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We go beyond short term campaigns to work out where your real growth is, provide you with a sincere & supportive relationship, and do the hard yards to piece together an integrated approach that gets you ever-growing results.

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