Missy Massy is an online ecommerce store that sells women's underwear. They came to us having never run Facebook Ads before and with a desire to improve their business’s revenue. Whilst the underwear market is extremely competitive, we knew that with the product’s unique selling points, the right platform, and targeting, we could allow this brand and product to excel. We chose to pursue a highly personalised paid Facebook/Instagram advertising strategy, with a split focus on brand awareness and immediate sales on Missy Massy's ecommerce store.
Mensa Marketing developed and implemented a paid social strategy to lift the number of online sales for Missy Massy. This involved getting to know the brand and the product, creating the best fit customer avatar, and from this, developing copy and ads that were most likely to engage and resonate with that avatar. After multiple iterations, and split testing creative types; we stretched Missy Massy's advertising budget to be focused on a select few audiences - instantly generating impressive amounts of online sales within each one of the targeted audiences.
We go beyond short term campaigns to work out where your real growth is, providing you with a sincere & supportive relationship, and do the hard yards to piece together an integrated approach that gets you ever-growing results.
256% increase in revenue
229% increase in total orders
313% increase from sales attributed to social traffic
8% increase in average order value
Website Development, Content Creation
We go beyond short term campaigns to work out where your real growth is, provide you with a sincere & supportive relationship, and do the hard yards to piece together an integrated approach that gets you ever-growing results.