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No matter how much effort you put into charming customers with your product pages and demos, a single negative customer review can chase them off. Meanwhile, if they see heaps of positive words for your company, they’ll feel much more confident about your brand. Read on here to find out more.
One of the first things customers do before paying you is Google your business.
No matter how much effort you put into charming customers with your product pages and demos, a single negative customer review can chase them off. Meanwhile, if they see heaps of positive words for your company, they’ll feel much more confident about your brand.
Let’s elucidate why customer reviews are so crucial for business success.
A study showed that 93% of customers said they were impacted by online reviews when making their purchase decision.
Have you ever received or witnessed a scathing review? Those are the ones that tend to get the most attention when people search for past customer reviews. If you aren’t careful with how your customers review or perceive you, your business could sustain serious reputational damage.
On the other hand, a glowing review can mean the world by convincing customers that you are worthy of their trust. It can sway someone who was otherwise hesitant into trying your product or service out.
Good and plentiful reviews can improve your conversion rate significantly. Businesses should leverage this kind of social proof marketing to earn customer trust and increase sales.
Reviews shine a spotlight on your brand. A good reputation sets you up for success, which means that reviews are a great opportunity for you to show your audience that you care.
Businesses that never respond to reviews give the impression that they disregard customer opinions and experiences. If you are able to explain why something may have happened without appearing defensive or irresponsible, it’s a wonderful way to show that you listen, you are compassionate, and your brand is worth sticking with despite a negative review.
Reviews can actually improve your search engine optimisation (SEO). When search engine web crawlers sift through the web, they prefer content that people find helpful – positive reviews are able to nudge your rankings upwards.
As more people visit your website, perhaps through the reviews they have seen online, you become even more likely to attract customers.
Want to see your business grow online?
In just 30 minutes, our team at Mensa Marketing can perform a free comprehensive digital audit on your business and map out the next steps for your brand’s online growth. Book a free consultation today!
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