Search engine optimisation (SEO) plays a huge role in digital marketing. It is important to understand how HTML affects SEO so you can take advantage of heading and titling strategies. Read on here to find out more.
E-commerce is growing exponentially. Without brick and mortar, e-commerce stores live and die by the quality of their websites.
Competition is rife in the tech and software industry. Designing a website that satisfies Google’s algorithm and puts you at the top of the page rankings without sacrificing quality content can be challenging.
Google Ads are a great way to increase your brand awareness and increase website traffic. But are they worth it for small businesses that might not have as big of a digital marketing budget, or should you instead invest in search engine optimisation (SEO)?
Billions of searches are made every day on Google. Many of them are consumers seeking to buy a product, and Google Shopping is there to help them conveniently fill their virtual shopping needs. If you want your business to succeed, consider investing in Google Shopping Ads to boost your website traffic.
When a recession hits (and due to the nature of economics, they are inevitable), it is common practice to reduce budgets. Like a sinking ship, businesses need to throw overboard the expenditures they perceive as the lowest value. It may seem counterintuitive to invest in digital marketing during a recession, but it’s actually one of the most critical times to do so.
