Facebook, Instagram, LinkedIn, Pinterest and YouTube.
Brand Recognition, Community Growth & Engagement, Build Customer Loyalty.
The difference between an amateur and a professionally run social media campaign is significant to say the least. Advertising on social media is no longer as easy as boosting a post 30km around your business and hoping for the best. If you’re serious about getting results on social media then you’ll need to run some more complicated social media campaigns.
Mensa Marketing's simple 3 step process ensures all our Canberra social media advertising clients are serving high converting ads their target audience wants to see, when they want to see it.
We will work closely with you to develop a strategic plan targeted at achieving the ROI required for your advertising spend.
We develop the advertising designs, copy, audience targeting, and tracking events needed for your campaigns launch.
After analysing the backend metrics of the chosen social media platforms, our team make the tests, tweaks and optimisation required to scale your campaigns performance.
Social media advertising is exactly as the name implies. Advertising on social media! As you know social media has become a massive part of everyday life. With a large majority of people's time now being spent across the social media platforms of Facebook, Instagram, Linkedin & TikTok. With so many people now spending all this time on these channels it has naturally become an integral strategy for businesses to generate leads. The main thing to consider with social media advertising is that it is push marketing, meaning that you will be placing your ads in front of the right people to generate interest and hopefully enquiry. Because of this, two factors have become essential to succeeding with social media advertising. The first is definitely your audience targeting, this is crucial to your success as it dictates who sees your ads. There isn’t much point in showing your ads to the wrong audience! The second is the ad copy/content itself, if your ads themselves are boring and disinteresting then there is little chance that you will be able to entice your audience enough to engage. So will social media advertising suit your business? This really ties into whether your business has found success with push marketing previously and how big your target audience is. If you believe that your business offering will be received well if seen in passing then it could be very beneficial. Let’s have a chat to see whether your business is well suited for social media advertising.
Nope! Here at Mensa Marketing, we will provide you with your very own set of tailored ads on a monthly basis! We have an in-house team of designers who can create both video & image designs for your social media campaigns! All we will need from you are the images & videos you would like to use and the approval of designs once they are completed. As your campaign progresses so will your campaigns ad copy as well. We will analyse the performance of your ads and use that data to direct the design of your new set of ad designs.
Here at Mensa Marketing, we take the whole process involved with running social media advertising campaigns off your hands, all you need to do is approve and give us the green light! We will create your audiences, guide your digital direction and design all your ads for you! We believe that our clients should still have a strong say over the direction of their campaigns and not have to worry about the technical components of their social media campaigns. We will continuously rotate and add new ad copy into your campaigns according to performance data, so you will never have to worry about your ads getting stale and losing their effectiveness. You can enjoy your regular updates and detailed monthly reports to keep to date with the progress of your campaign as well! Our Canberra social media marketing experts are experienced with running hundreds of campaigns across all platforms and have perfected the art of audience creation and targeting.
If the campaigns are created and managed correctly then any company can perform well on social media. With that said there are some that do perform better than others. We often find that eCommerce stores can perform really well on social media, where on the other hand it can take a bit more effort to find success for some service based businesses. The great thing about social media advertising is that there are plenty of strategies and campaigns that target multiple levels of the sales funnel which can prove to be very effective for any business. If you’re interested in social media advertising then reach out to us here!
The key difference between Google advertising and social media advertising is that with social media ads you’re paying “per impression” opposed to “per click”. This means with social media you’re paying to show yours in front of people instead of them clicking on your ads. As a result of this, the cost of showing your ads to people are (on average) cheaper than Google. To break this down further, the average CPM (cost per thousand impressions) for a social media campaign is rough $10. This means that with social media ads it only costs $10 to show to a thousand people! In the end, though, it’s not about how much it will cost, but rather how well can you use the budget that you have. A detailed and sharp strategy will lead to amazing ROI whereas an amateur social media ad campaign could struggle.
There are a plethora of different ad formats available to use across social media platforms. Let’s take a look at a few that might be beneficial to you:
These are the most basic of all the social media ads. These ads are quite simply a post that you’re paying to be placed in front of your audience. They differ from normal posts due to their headline and call to action button. When running these ads it’s important to upload the image to be formatted for both mobile & desktop views.
Carousel ads are great at delivering more information in the same amount of space as a static ad. They’re called carousel ads as you can swipe across numerous images in the same ad. These ads are great for selling products on eCommerce or displaying your services effectively.
These are quickly becoming the most prevalent ads being used across social media platforms. These ads are just as the name describes, a video. It pays to invest time into creating a really engaging video that is formatted to suit both stories and news feeds. These ads are most effectively placed on the “Reels” & “Stories” section of Instagram.
Dynamic ads use machine learning to scale your ads when you have a broad range or large volume of products. Dynamic ads automatically deliver relevant services or offerings to people based on their interests, intent and actions. This solution removes the burden of creating individual ads for each and every item you sell. Dynamic ads look exactly like other single image, carousel, stories or collection ads.