In today’s digital landscape, a technology company website cannot survive poor design and optimisation. Competition will drown your website out, resulting in lower traffic and fewer leads.
With the help of some insightful and actionable website tips, you can gain a meaningful edge over your competitors.
- Quality copy and written content
Your technology company might sell software as a service (SaaS) or might not. No matter what, you need quality copywriting and written content on your website. This means a good blend of content and readability. You may want to include a consistent content blog for your customers to peruse, as well as more results-driven copy in order to drive conversions.
- Clear product or service descriptions
No matter what your company offers, it is important that your customer can easily grasp it at a glance. The detail page is often where customers decide whether they’re truly interested.
As a cost-effective way to boost conversions, your product or service detail page should possess clarity and accuracy. It can be a good idea to outsource the detail pages, including any digital assets and video creation. Customers want to know that they’re making a high value, informed decision when buying from you.
- Comprehensive knowledge base
These days, many customers prefer being able to self-service as opposed to having to contact technical support. Since reducing the need for customer support means saving you resources on call or chat centers, a comprehensive knowledge base can be very advantageous.
A Frequently Asked Questions section on your website may be a good place to start, but a truly comprehensive knowledge base means investing in it from early on. Ultimately, having a solid knowledge base means your customers can resolve issues and questions on their own, which means higher customer satisfaction.
- Good website design
Simplicity usually works in website graphic design. Trends tend to work off accessibility and relatability, and the same goes for website design: fancy website components often end up being a resource drain, as well as hurt your site optimisation. Don’t overuse eye-catching fonts and large images, they may end up being an eyesore.
On the other hand, good functionality is what matters to the coding of a website. It is often better to hire an experienced website development professional to design your website. This way, you know that your site is secure and functional.
- Consistent and memorable branding
Consistent means your brand story is clear and doesn’t change across your website and social media platforms.
Memorable means that it strikes a chord within your target audience. When it comes to building an online presence and a loyal customer base, make sure that your site relays your brand messaging clearly and consistently.
- Search engine optimisation
Search engine optimisation (SEO) practically dwarfs other sectors of the digital marketing space. Having good SEO means better organic search, higher long-term revenue, and more.
Make sure you consider both technical SEO and content SEO. Typically, brands might want to invest in content optimisation prior to technical optimisation. That is because without good SEO written content, even the best coding can’t secure you good rankings with search engine crawlers.
- Optimised for mobile
Search engines like Google have crowned mobile traffic as king in recent years, due to the majority of global web traffic being mobile.
Make sure that your site can be viewed easily on different screens and doesn’t have content that is hard to load on mobile devices.
- Fast loading speeds
Loading speed is an important factor when it comes to lowering your website’s bounce rate. If your site takes longer than three seconds to load, Google deems it a snail and this will likely hurt customer trust.
- Intuitive navigation
Make sure that your website has intuitive navigation and follow the usual site design expectations of online users. If your site is difficult to navigate or if there are spammy links everywhere, web crawlers will penalise you and real users will click away.
- Secure your website with HTTPS
HTTPS stands for Hypertext Transfer Protocol Secure. It essentially protects the integrity and confidentiality of customer data as it is transferred between the computer and the website.
These days, a lack of HTTPS means your website will be marked in red by your browser as a potential security risk. Network security protocols are worth the extra effort to implement, so make sure your user and company data have been adequately protected.
Does your website have good SEO?
The digital marketing landscape is constantly evolving to adapt to changes in search engine algorithms and consumer habits.
A comprehensive performance audit can help you uncover what your business needs to improve its online presence, boost organic traffic, and grow conversion rates.
Contact our team at Mensa Marketing for a comprehensive digital audit. You can contact us via email at firstname.lastname@example.org or by phone at (+61) 488 822 234 to book a free consultation!