The season of giving is here! For businesses, this is the time to match increased consumer spending with effective holiday marketing campaigns. Let us dive into the top 5 digital marketing trends you can utilise this Christmas season.
The season of giving is here! For businesses, this is the time to match increased consumer spending with effective holiday marketing campaigns. Let us dive into the top 5 digital marketing trends you can utilise this Christmas season.
Get a head start with your Christmas sales! A new trend has plenty of shoppers doing their holiday shopping earlier. This means consumers are sifting the web for promotions and gifts as early as October and throughout November.
What this means for your digital marketing team is that you should mark down promotions on the calendar for earlier. If there is a Christmas sale your company was planning, consider beginning it earlier to take advantage of the wider window of opportunity.
The holiday season can bring you fresh new datasets on your customers, but they can be overwhelming and time-consuming to sift through.
Artificial intelligence paves the path to more marketing insights. You can use AI tools to elevate your marketing strategies and collect personalised analytics that are actionable and relevant.
Inflation has led customers to be increasingly tempted by promotions and sales. The Christmas season is a great time to promote your products and services through festive sales events.
Promotion ideas include:
Many digital marketing Christmas campaigns in 2022 involve social selling, which is a kind of sales process that involves developing meaningful relationships with your customers through social media channels.
Connecting with your audience by engaging with them through festive events on LinkedIn, Facebook, and other social media platforms can help you generate leads and increase brand awareness.
Global mobile traffic is growing at an unprecedented pace. Many holiday sales are made by customers who are scrolling through their phones, searching for the perfect gift. Make sure that your site is optimised for accessibility and speed across different devices so that customers can complete the checkout process with ease.
Want to celebrate this holiday season with increased leads and sales? Mensa Marketing has years of experience helping businesses thrive. A comprehensive digital audit of your site can help you make your marketing this Christmas season simple and seamless. Contact us today and see what we can do for your business today!
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