Do Startups Need A Website?

An online brand presence is practically mandatory for every startup. While the quality of the website can affect revenue and conversion rates, the existence of a website in the first place makes or breaks startups.

An online brand presence is practically mandatory for every startup. While the quality of the website can affect revenue and conversion rates, the existence of a website in the first place makes or breaks startups. 


Having a website establishes credibility and professionalism. Authenticity is one of the most important indicators of startup success. 

Many customers will search for your organisation on search engines before they make a purchase. If a website cannot be found, this instills heavy doubt in customers. In this day and age, not having a website often suggests that a business is operating illegally and cannot be trusted. 

Better marketing 

Whether you are a small startup or a large-market business, organisations that leverage effective digital marketing strategies tend to generate more leads. Digital marketing efforts typically aim to drive traffic to your website or landing page. Ensure that you have a website prepared so that you can give your brand more exposure. 

Brand identity 

Startups that are more connected to their local communities tend to thrive more successfully. Establishing a brand identity through your website can be a fantastic way to propel your brand to local success. Once you enjoy local success, it can be easier to spread your influence. 

Increase your customer reach

The creation of a website is the first step to search engine optimisation (SEO), which is one of the most effective ways to get leads and drive organic traffic to your website. Many startups might be hesitant to invest heavily in SEO due to budget constraints or high industry competition, but it is important in this day and age to at least build a website in the first place so that customers can find you. 

Better user experience

A website is where you can include important information about your organisation, such as contact information, location, hours of operation, and brand story. As you are just starting out, every connection with a prospect or an existing customer can be critical to your success. Having a website with all the basic information a customer needs can help improve your productivity by decreasing the number of calls that are about simple questions such as where you are located. Ultimately, having a website means providing your customers with a better experience, which improves your chances of success as well. 

Get a comprehensive digital audit for your website

Reach out to our team at Mensa Marketing for a comprehensive digital audit. You can contact us via email at or by phone on (+61) 488 822 234 to book a free consultation.

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