Growth

Do Startups Need A Website?

An online brand presence is practically mandatory for every startup. While the quality of the website can affect revenue and conversion rates, the existence of a website in the first place makes or breaks startups.

An online brand presence is practically mandatory for every startup. While the quality of the website can affect revenue and conversion rates, the existence of a website in the first place makes or breaks startups. 

Credibility

Having a website establishes credibility and professionalism. Authenticity is one of the most important indicators of startup success. 

Many customers will search for your organisation on search engines before they make a purchase. If a website cannot be found, this instills heavy doubt in customers. In this day and age, not having a website often suggests that a business is operating illegally and cannot be trusted. 

Better marketing 

Whether you are a small startup or a large-market business, organisations that leverage effective digital marketing strategies tend to generate more leads. Digital marketing efforts typically aim to drive traffic to your website or landing page. Ensure that you have a website prepared so that you can give your brand more exposure. 

Brand identity 

Startups that are more connected to their local communities tend to thrive more successfully. Establishing a brand identity through your website can be a fantastic way to propel your brand to local success. Once you enjoy local success, it can be easier to spread your influence. 

Increase your customer reach

The creation of a website is the first step to search engine optimisation (SEO), which is one of the most effective ways to get leads and drive organic traffic to your website. Many startups might be hesitant to invest heavily in SEO due to budget constraints or high industry competition, but it is important in this day and age to at least build a website in the first place so that customers can find you. 

Better user experience

A website is where you can include important information about your organisation, such as contact information, location, hours of operation, and brand story. As you are just starting out, every connection with a prospect or an existing customer can be critical to your success. Having a website with all the basic information a customer needs can help improve your productivity by decreasing the number of calls that are about simple questions such as where you are located. Ultimately, having a website means providing your customers with a better experience, which improves your chances of success as well. 

Get a comprehensive digital audit for your website

Reach out to our team at Mensa Marketing for a comprehensive digital audit. You can contact us via email at admin@mensamarketing.com.au or by phone on (+61) 488 822 234 to book a free consultation.

Latest Articles

View All

How Much Does An Average Website Cost?

How much does an average website cost? In 2022, there are two main ways to build a website: with a website builder or with a website development professional. If you want your website to be well-designed with solid performance and functionalities, you can expect to pay $5,000 to $10,000 on average. Read on for a more in-depth web design pricing guide.

July 28, 2022

How To Quickly Grow My Construction Business

Running a construction company is hard work. Whether you’re a fresh startup founder or an experienced business manager, there is always the question of how to grow your business. In this day and age, every business needs a digital presence in order to thrive. Search engine optimisation (SEO) is a vital part of growing your construction business, but oftentimes it is seen as more time-consuming. Here are ways you can grow your business more quickly and get more clients in the construction industry.

August 5, 2022

Why Is Digital Marketing Important For Your Business In Brisbane?

Today, digital marketing is ubiquitous because of the shift in consumer trends. Buyers make purchases and take in information digitally, which means that Brisbane businesses need to invest in digital marketing in order to stay competitive. Keep reading to see the reasons why digital marketing Brisbane is critical to your success.

August 1, 2022