The SEO (search engine optimisation) landscape is ever-evolving, with different best practices trending depending on the year and the latest search engines web crawler algorithm.
Understanding certain tried and true ways to improve your website SEO traffic can help you future-proof your site’s search engine optimisation.
Build a good foundation of on-page SEO
Compared to technical SEO, on-page optimisation may be the easier way to grow your company’s organic traffic at the start.
Run an SEO-friendly blog with keywords
Using the right keywords can help you reach the top of search engine result pages (SERPs). Since keyword ranking is a vital part of how your website performs in terms of SEO, it can be a good idea to invest in keyword research to ensure your content is relevant and of higher SEO quality.
Maintain mobile-friendly web design
This means keeping to SEO-friendly web design best practices.
Global mobile website traffic has reached an all-time high, and will likely continue to soar. Search engines like Google emphasise mobile optimisation. Veer your site away from the deadly sins of web design and you can increase your website’s organic traffic!
Here are some steps you can take to garner the attention and appreciation of incoming mobile users:
- Compress or resize mobile-disruptive images
- Optimise site speed for content to finish loading in 3 seconds or sooner
- Ensure that your content may be viewed on various screen sizes
Spread brand awareness
Having a visible online presence can influence how trustworthy and up-to-date your company is compared to your competitors. The more high-quality interaction you have with your audience, the potentially better your brand awareness.
Write guest posts on other publications
Other websites that may be willing to work with you or let you post guest content can help you attract more visitors to your site. They may also promote you on their social media.
Keep active social media pages
Social media can be a great way to promote your business and generate more leads. Sharing a variety of content across your social media channels can improve your brand awareness and even invite the attention of influencers who may be interested in collaborating with you.
Use internal links
An internal link is a link to another page on your website in your own content. As long as you do not flood your SEO content with blue links, internal links can improve your overall search engine optimisation, as well as keep your readers on your site for a longer dwell time.
Do an SEO audit of your website
A marketing agency can boost your website traffic following a comprehensive digital audit. Our team at Mensa Marketing is here to help!
You can contact our team at Mensa Marketing via email at email@example.com or by phone at (+61) 488 822 234 to book a free consultation today!