How much does an average website cost?
In 2022, there are two main ways to build a website: with a website builder or with a website development professional. If you want your website to be well-designed with solid performance and functionalities, you can expect to pay $5,000 to $10,000 on average.
Below is a more in-depth web design pricing guide.
Website builder cost
The upfront cost of using a website builder is very low. On average, a website that is workable with basic functionality costs around $50 a month.
Some website builders might even be free, making them the cheapest way to build a website. They may come with optional applications to enhance the website, boosting the monthly subscription cost of maintaining the website.
Website builders can be convenient for those who need a website live in the short term. Technical novices can take advantage of the ease of creation, and these are often used for non-commercial purposes, such as portfolios and personal use.
Unfortunately, many downsides exist when it comes to opting for a website builder. It can restrict the growth and professionalism of your business and brand. Free or cheap plans tend to come with advertisements on your website, non-custom domains, low storage and bandwidth allowances, as well as a lack of e-commerce features.
Web designer website cost
Compared to a website builder, hiring a web designer professional typically costs between $5,000 and $10,000.
The fees are higher because a website designer can customise your website based on your business’ particular needs. Having an expertly designed website that is sleek, secure, and has all the functionality and integrations you need can significantly increase your conversion rate, customer engagement, and brand legitimacy.
Having a well-designed website also allows for advanced search engine optimisation (SEO) and marketing campaigns that direct more traffic to your website. The costs of SEO, e-commerce functionality, and SSL certificates are usually what bump a website from incredibly cheap to more expensive. However, these crucial components of a website are also what usually separates a successful website from one lost in the depths of search engine page results.
Check if your website needs an upgrade
Are you wondering how much you should pay for a website? Mensa Marketing offers comprehensive digital audits of websites to help you make an informed decision. Contact us via email at email@example.com or by phone on (+61) 488 822 234 to book a free consultation.