Running a construction company is hard work. Whether you’re a fresh startup founder or an experienced business manager, there is always the question of how to grow your business. In this day and age, every business needs a digital presence in order to thrive. Search engine optimisation (SEO) is a vital part of growing your construction business, but oftentimes it is seen as more time-consuming. Here are ways you can grow your business more quickly and get more clients in the construction industry.
Search engine optimisation short vs long term benefits
Technical and content SEO are well known for their long term benefits. Ranking high on Google means you can grow construction business revenue dramatically. Investing in an SEO campaign means investing in long term organic traffic and lead generation.
Zooming in, there are ways to quickly grow your construction company so you can gain a fast competitive advantage.
Google Ads is one of the quickest and most lucrative ways to get new prospects. If you are running on a deadline, Google Ads can be created in 1 day. These ads are then submitted to Google for approval and then go live, the entire process able to be completed within 48 hours.
Google is the search engine with more than 70% of the search engine market share. Google Ads is designed specifically for Google and can help you generate a significant amount of leads if you use the platform efficiently.
Increase your conversion rate with a sales page
After creating an advertisement through Google Ads, it is time to complement it with a sales page that results in a higher conversion rate. If you send your Adwords clicks to a page that is optimised for conversions and takes into account user intent and consumer habits, you may be able to quickly grow your business.
On a sales landing page, it is important to include a clear message of what you do, where you are located, your contact information, vivid photos, as well as testimonials that prove you are a legitimate construction company.
Get a comprehensive digital audit for your website
Every construction company has its own goals and unique characteristics. Reach out to our team at Mensa Marketing for a comprehensive digital audit to see how you can better grow your business. You can contact us via email at email@example.com or by phone on (+61) 488 822 234 to book a free consultation.