Growth

Mensa Marketing - 3 tips to quickly generate leads

Lead generation is a critical part of any company’s marketing strategy. Its purpose is to attract prospects to your business, with the end goal being conversion or revenue. ‍Here are 3 ways to quickly generate leads. 

Lead generation is a critical part of any company’s marketing strategy. Its purpose is to attract prospects to your business, with the end goal being conversion or revenue. 

Here are 3 ways to quickly generate leads. 

Find a great paid traffic agency

Organic traffic and search engine optimisation (SEO) contribute greatly to digital marketing, but they are more of a long-term method. If your business wants to generate sales as soon as possible, consider using a good paid traffic agency to boost your visibility.

A paid traffic agency operates under the model of PPC (paid per click) advertising. This specifically refers to Google Ads (ex-AdWords). You only need to pay a fee whenever the ad has been clicked on by a user. 

The reason that a paid Google Ads Agency could skyrocket your leads is that most people who click on an ad click it with the intention to buy a product or service already. This makes them far more likely to be paying customers than regular visitors to your site. 

Ensure that your website or landing page is working 

The landing page is the page that visitors will first see. Make sure that there are no basic functionalities missing. 

Key components of a working website and landing page are:

  • Fast loading speeds (anything longer than 3 seconds is considered outdated)
  • Intuitive navigation (e.g. has a clear navigation bar) 
  • A noticeable call to action (CTA) 

Good CTAs include obvious buttons for signing up, shopping, subscribing, and other options that are relevant to your business. 

Have an attractive offer

By giving your visitors an enticing offer or high-value incentives, your business can stimulate repeat purchases and attract new customers. While this may hurt your profit margins at the start, in the long run, it is highly beneficial and a quick way to generate leads and sales. 

Example offers include:

  • Buy one, get one free 
  • Free delivery
  • 10% off discount
  • Free workshops
  • Student discounts
  • Free trials

All of these offers incentivise trying out or purchasing your product or service. An attractive offer can help your business experience magnified sales numbers. 

Other ways to generate leads

Are you interested in more expert marketing advice to help your business generate more leads and achieve more conversions? You can contact Mensa Marketing via email at admin@mensamarketing.com.au or by phone at (+61) 488 822 234 to get a free comprehensive digital audit on your business!

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