Should You Stop Marketing Over Christmas Holidays?

When it comes to devoting your marketing budget, each month is not created equal. During the Christmas season, consumer interest in certain products and services spikes. However, many businesses face the question of whether they should stop marketing or increase their budget. 

‍

Here is why you should continue to advertise, if not allocate more to your digital marketing efforts, over the Christmas holidays. 

1. Pausing ads risks making you less competitive 

If you employ Google Ads, it can be dangerous for your rankings if you pause your ads. While a holiday pause can save you money in the short run, it can harm your advertising effectiveness in the long run. 

‍

To avoid giving up your current ad ranking and wasting your efforts throughout the year, maintain a continuous stream of Google Ads. 

2. Advertise to a larger audience over the holidays 

When people are free from work, they are more likely to spend time scrolling through the web and social media. You can jumpstart your new year by getting more online exposure over the holidays simply because more people are online. 

‍

Advertising over Christmas can help win your business new customers. It can also maintain the interest that older customers may lose if they aren’t exposed to your brand during this time. 

3. Take advantage of holiday marketing trends 

Christmas nearing means you can leverage holiday shopping trends to increase sales and generate traffic to your site. Check out our guide on holiday marketing trends, which can help you make the most of your advertising budget over the holiday season. 

4. It’s the perfect time to add a sense of urgency to your ads

Plenty of people do their Christmas shopping last minute. Focus your advertising on certain channels to promote your products as effectively as possible. These channels enable you to add a splash of urgency to your marketing efforts that fits perfectly with the holidays. 

‍

• Emails including gift ideas
• Text ads with gifting rhetoric and discount information 
• Partnerships and affiliate marketing 
• Social media marketing 
• Eye-catching and festive ads

‍

5. You can strategically reduce your budget 

In some instances, such as your specific industry, it is reasonable to reduce your marketing budget over Christmas. Take note of which channels will benefit the least from advertising and strategically reduce your ad spending there. 

‍

Celebrate this holiday season with increased sales. Mensa Marketing helps businesses thrive with a comprehensive digital audit of their site. Simplify your marketing this Christmas season. Contact us today and see what we can do for your business today! 

‍